Daddy

Pour un monde plus rose !

Poster rose avec texte français et une image d'un paquet de substitut de sucre dans la nature. Texte en haut en rose et violet, mentionnant que le sucre n'est pas du souci, que c'est comme la nature, et encouragent à oser l'alternative au sucre. Illustration d'un paquet de stevia Daddy et une tasse. Fond rose avec des nuages blancs. Texte en bas encourageant la pratique d'une activité physique régulière pour la santé.

Film Production: Partizan

Directors : Kourtrajmeuf

Prints illustration: Tofdru

Publicité pour du sucre en poudre de marque Daddy, illustrant une fraise avec un drapeau français, sur un fond rose avec des textes en français recommandant de réduire la consommation de sucre, de matières grasses et de sel pour la santé.
Une publicité pour un produit de sucre glace de la marque Daddy. Fond rose avec des illustrations et du texte en français indiquant des informations sur le produit et ses bénéfices écologiques.

Media deployment:

  • TV

  • Digital

  • Large-format DOOH

  • Nationwide OOH campaign

Daddy partnered with Passing-Shot to relaunch its brand platform and reconnect with a broad audience.

Context

Daddy, a leading French sugar brand, returns to mass communication with a renewed ambition:

reaffirm its role in everyday family moments while supporting its product and packaging transformation.

The challenge was to create a platform that is:

  • emotionally engaging

  • culturally relevant

  • consistent with its cooperative and responsible roots

Idea

Sharing is the sweetest pleasure.

A simple, universal idea rooted in real life moments, where baking, transmission and joy bring generations together.

The return of the signature “Pour un monde plus rose !” reinforces a warm, optimistic and timeless brand territory.

Brand commitments

Beyond storytelling, the campaign highlights key brand commitments:

  • Reduced plastic packaging for over 10 years

  • Sugar grown, processed and packaged in France

LA BELLENERGIE x RCT

Parce que Toulon nous rassemble

Film Production : Nathan Pomares Video

Director: Nathan Pomares

Media deployment :

  • Digital

  • Social Media

  • Local OOH

La bellenergie worked with Passing-Shot to announce its partnership with Rugby Club Toulonnais (RCT), bringing together two major players rooted in Toulon.

Context

La bellenergie, a French green electricity supplier based in Toulon, became a major partner of RCT.

The challenge: turn a sponsorship announcement into a story that felt as emotional and authentic as the connection both brands share with their city.

Idea

Some encounters are simply meant to be.

A love story between two young Toulon locals mirrors the natural connection between La bellenergie and RCT.
Different backgrounds. The same city. The same passion.

A partnership that simply felt meant to be.

Local vibes

Beyond the partnership, the campaign celebrates La bellenergie's strong connection to Toulon:

  • A company based in Toulon

  • A partnership with one of the city's most iconic institutions

  • A campaign shot in and around Toulon

  • A story built around local pride and the passion for red and black